Facebook has grown to over 500 million active users worldwide. Starting as a college community platform and growing to international stardom took only years. Facebook has become a personal, product and corporate branding hub. Every brand that exists on social networking platform has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and create an online affiliate marketing community.Business owners have a unique opportunity to leverage this platform for business success.
It comes to a surprise that although we know the statistics of Facebook’s popularity and that most users spend an average of twelve minutes a day on the platform, that some businesses still don’t understand the value of this tool. Although it’s not made primarily to market your business it has the target market paying attention to it. Currently there are also thousands of Facebook applications that help promote businesses network, communicate and achieve more popularity online. People’s perspectives have changed in regards to advertising and most now prefer peer-to-peer recommendations as opposed to traditional promotion and advertising.
Facebook builds awareness
Gaining exposure on Facebook works in a snowball effect. Once the word gets out on the networking streamlines it reaches out like a spider’s web. As long as your content and updates are interesting and relevant it will give incentive to users to spread the word to their friends by publishing their commitment to your page/group/profile on their home page. Facebook advertising is affordable and targeted, it uses pay-per-click advertising so businesses only pay for every bit of awareness it achieves.
Local (and international) business has an easy portal to post news and events for free. Getting the word out there about launches, events and updates is easiest done through social media. Note worthy and interesting news spreads like wild fire. It takes one bored worker to share the message to reach out to a target market.
The main focus of social networking is to connect people, places and businesses. By having people connect to a business page they converse among each other and so doing being sales people in their own right as well as a free focus group. Businesses need to listen and actively take part in conversations and encourage fans to share content.
Offer Additional Customer Service
Receiving feedback and answering questions are done faster and more effectively through Facebook, not to mention cost-effectively also known as free. It gives clients another option to connect with the business. Handling with complaints gets done on a more personal level. You can also plug in a Facebook application using an affiliate software tool that allows you to be multifunctional.
When executed in a strategic manner, Facebook can be one of the best, most effective marketing tools for your local business. In order to get that competitive edge on the marketplace, use Facebook to your advantage by communicating with your local community to boost your sales.